Individual Evaluation - Remi Rodney

This is my independent evaluation, The questions I will be examining and answering are In what ways does your media product use develop or challenge forms and conventions of real media products?&nbsp How effective is the combination of your main product and ancillary texts?  What have you learned from your audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages? Ideas that you might want to mention are: Target Audience Controversy How the video can be improved Audience perception&nbsp The aim of our project was to create a music video of an artist of our choice. We had to create an album cover, website and music video for our selected artist(s). Our target audience is teens to mid-twenties aged 16 to 26 and also though that are interested in this genre of music. The song that we chose was a duet by Usher and R.Kelly "Same Girl". This song is a duet so we knew that it was going to be a challenge to use. we all knew the song well and had seen the video many times so we each had a ruff idea of how our video project will go and what we will need to complete it. We had to create a video that challenges conventional real media products in many ways. Our Music video develops, challenges conventional real media products in many ways. Mainly it challenges the original music video straight of the boat. in the original music video Usher and R.Kelly are both black artists. in our music video Usher is white and R.Kelly is still black. This challenges the video as there is a change of race. An average white person in the situation they are in the song wouldn't talk like that or use those words. Using both white and black actors appeal two two genres widening our target audience increasing views. Rnb/rap is usually portrayed as low culture. And the use of high class props and costumes and the upper class lifestyle we showed questions this traditional label of low class culture. It in fact  highlights the facts that high and low culture doesn't actually exist and it is all lies.  Also we our characters are quite young which again challenges the original song. teenagers wouldn't be talking about marriage or potential wives. Another challenge that we have arisen is the use of upper class venues, clothing and props that we have used. Teenagers (again referring to age) wouldn't been seen in upper class restaurants or driving around in upper class vehicles, it goes against the norm.  we used a popular and widely used method of emphasis called fragmentation. This was very effective as it focus on specific body parts of our girl for example. We showed clips focusing on our girls lips creating the sense of seduction. To create that sense of sexual identification (staying within our given boundaries) we dressed our girl in red. Red stands out and also our girl being blonde it makes her look sexy, which was the image we were we going for. We also showed her walking slowly towards the camera swinging her hips yet again making her look sexy. All this use of sexiness attracts and appeals to teenage boys which is included in our target audience.



The combination of our main product and ancillary texts go together very well. We set ourselves a personal goal to keep a basic but important link within our work and products. We kept a house style (That consisted of colour), that was used throughout all of our products which gave it that immediate link. Our colours chosen also relate to the genre we are representing allowing our audience to know exactly what to expect.  we also used the same font was carried throughout.










We used the same image thorough out our media products to keep that sense of house style and class.
Our album to the right here shows our controversial portrayal of usher and R.Kelly.

Another link that was used within our products is that they each advertise each other. for example our website has our music video on it and all of our album art and other products.
Our Cd cover links all of media products just as well as our other products. The QR code in the bottom left hand corner of the backside of the album cover can be scanned at it will link you to exclusive content and to the website.

What have you learned from your audience feedback?
I have learned from our audience feedback that it was a big hit with our target audience. They were attracted to the music video and the genre of music, with smiles on their faces and excitement in their eyes. They loved the use of luxury used within in our video, particularly the high caliber restaurants, cars and dress sense. They were very interested and cant wait to see another Video produced by us.




Media technologies played a big part within the construction and research, planning and evaluation stages.
In our research, we have used digital media technologies such as macs and Youtube including other internet sites such as  www.musicmetric.com to research music videos and relevant information needed. In production we used a cannon SLR 1080p camera to record our film clips. We use Adobe premiere to edit these clips and create our music video for our target audience. We used the webcam on the mac to video our audience testing within the process. For our ancillary tasks we used Photoshop to edit our images to spec. To track our progress we used blogger to create a database of ideas and research.

Personal evaluation

Personally i am very happy with our final outcome with our media products, i feel that do exactly what they are supposed to do. The film was a great success and enjoyable during the process minusing the lengthiness of editing and lip syncing.