Our media product was based on developing and producing a music video debuting a new single by an artist of our choice in this case, Usher and R.Kellys single; Same Girl. With this musci video we also had to create a whole package which includes the promotion of the artists and thier single. We challenged conventional media textxs in several ways, one way was in the depiction of the artists, we used two artists from different races and background to break from the usual tradition of the lead acting roles, it also differed from the actual artists who are both black and can be seen as breaking conformity and quite postmodern in the sense that it was controversial.
How effective is the combination of your main product and ancillary texts?
The combination between our main product and ancillary texts shows a cohesiveness as it throughout follows the theme we aimed for which is the lavish, stylish lifestyle. The colours and fonts used throughtout these text have been intergrated into the way the main product, the music video, looks and feels. The use of props and clothing has shown relationships with the fonts used in for example the CD cover, where they are indirectly connected through one facet being the stylish look. The effectiveness of this combination can also be seen through our webpage where it uses the same fonts and colours portrayed in the CD cover and thus continues with this image we are promoting.
What have you learned from the audience feedback?
I have learnt through audience feedback that our video was generally recieved positively but there were some criticisms. Our video was said to contain a few flaws, some transitions were not very fluid and the continuity a bit jarring, for example as someone pointed out at 3.22 in the video the transition did not look smooth but somewhat dragged the viewer out of the experience. It has taught me that even the slightest bit of poor editing can significantly enhance or downgrade the viewers experience. I have also learnt that however linear a story is in a music video it is still essential to convey a message and evoke emotions from the audience, it is better to keep the story in a music video linear and simple as people tend to watch music videos more so for the entertainment ontop of the actual song and not for a very composed and intricate story. I have also learnt that green screens in our music videos wasnt up to industry standard CGI however it is understandable as we havent got the resources or the time to make the CGI look to such a high quality however CGI can also enhance the experience for a viewer but can also detract from it if it is poorly edited and if it has no or little relevance to the scene for example the CGI used in our music video was of black polka dots and a white background and this didnt really mesh with the image we were trying to onvey. However other than those technical aspects the feedback was positive, we were praised for the types of shots used e.g. high angle, fragmentation etc, and the lip syncing and acting was great. The continuity bar from one moment was spot on and it all flowed well.
How did you use media technologies in the construction and research, planning and evaluation stages?
In the construction and research phase of our product we had to utilise various facets of media technologies such as programmes like Internet explorer and within it the websites such as facebook, prezi, survey monkey etc that helped us reasearch and gain a idea on who watches these videos, who are the artists fanbase e.g. are they more likely to be girls or guys, what age, where from, all these minute details were researched upon so we could get the best possible idea of what we were going to do to cater to our audience. This helped us later in the production of the video as we incorporated the brands such as Ralph Lauren being sported by the artists in the video, that could relate to the fanbase of young, 16-24 year olds who are currently wearing these brands as it is in fashion. These minior point helped relate the product, music video to the audience and make them care even on a superficial level more about the video and peak thier intrests. In the planning and evaluation stages programmes such as Iweb, Prezi, Adobe Premier, were being used more regurlarly as we were planning on the production of our video and we had to show the steps we took to get to the final product. Prezi was used to show different facets of our overall package for example a Prezi was created to show step by step instructions on how to add and layer music and special effects onto the video, adobe premier was the base as it contained the area in which we could edit the video to get to our end prouct. The Iweb was used to enhance and promote the end product and thus we created a web page about the artists, for updates on the single and other events and general trivia on the artists keeping everything posted and up to date. We used facebook to promote the single as it directly reached our audience in a less time consuming and free way, survey monkey was used to gain peoples opinions on the video and let us know what can/needs to improve and what went well, at they liked, diked etc.
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