Individual Evaluation - Daniel Buja

My Write up – Individual Evaluation – Daniel Buja

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 Our music video challenges other music video, because countless music videos have mainly always got a white female/male as the main character however in our music video, the original song use two black male artists furthermore what we have created is a mixed race music video which reaches out to a more diverse audience. Also in regular music videos there’s is sometimes a split between high and low culture, regularly the black people are portrayed as the low culture, however, within our music video we have represented both artists as equals, because in this part of history everybody is equal, and to portray that within a music video, not just widens the target audience but it depicts a powerful meaning, “That no matter what colour, size and belief you have, You will always be classedas an equal human being” We depicted that message through the both artist having the same lavish and luxurious lifestyles.  

How effective is the combination of your main product and ancillary texts?Throughout the creation of the four products we have tried to keep a few items similar, for example gold/black/white are continuingly throughout each product, reasons for them specific colours are, Gold – the colour gold gives a strong sense of richness throughout the products, Black/White – Specifically used to emphasis the colour of the artists, and so portrays that the main message of equality is being portrayed through each product. However, the specific font that is used throughout the four products highlights the luxurious and lavish lifestyle of both artists, through the high classed swishes, linking of letters and flicks at the end used with the font represent a high class of wealth and education.What have you learned from your audience feedback?

First impression, whilst recording the audience whilst watching the music video from a neutral perspective, it showed that the audience were impressed by the high standard of the music video and also at the great standard of editing, however there a slight constructive feedback, which was, that one of the artists accidentally looked in the camera for less than a second, but it was slightly noticed, however they were strongly impressed by the acting and emotions being shown through the music video, as it added that professional touch of drama to it. The feedback given to us will help us in the near future, with our studies and we’ll strive for the best to correct and mend the problem.

How did you use media technologies in the construction and research, planning and evaluation stages?  

Throughout this project we have used a large amount of media technologies that have assisted greatly through the project, the main media technologies that have been used through the project is;

·         iMac – In order to create, edit and finalise the products, the iMac was used a considerable amount as, we used not only for products, but also to document the work on blogger and YouTube.

·         Mobile – The Mobile phone was mainly used to communicate with one another, however what people won’t know is that, our mobile phone was key to all the lip sinking as we had the song on loud so that we correctly sang the words at the right which, resulted to the music video having that slight ease to sync the mp3 song and us sing together.

·         Camera – Obviously we used the camera to record the music video, however we also used it to take photos of the artists in action so that It can be published on the created website.

·         Tripod – The tripod was used to mainly assist us to have a stable image throughout the music Video but also was used to capture the meaningful shots and angles from impossible places.

During the construction phase, the main media technology, which was used, was the iMac, as we needed to document our Planning, Also to document our research on the artist’s lifestyles. Although, once we had completed the song selection, we then firstly began to think about how we will construct the music video, which then lead into planning how and when and what we were going to-do and use, once the research had been gathered, we decided to switch over to the practical side of the media studies and begin our products, which then began to involve the media technologies named above.