If the song is longer then there are often compressed.
There are many reasons for this; firstly psychological and economical this means that....... It is also so that music video channels are able to play as many songs in the shortest amount of time possible, as the more songs they put up of different artist they will gain more money out of it.
It also avoids tune outs. It has been proven that it takes 3-5 seconds for human beings to change the channel if they believe that it is boring.
Music has developed as television is essentially a free method of entertainment. You are also able to do many things while listening to music, there is no actual reason for us to have to pay attention to what is going on in the video.
As a group we believe that music videos that due to the length of the video being so short, we have no time to properly develop characters, instead what we are receiving is a persona. ( A persona is......)
When music videos tell a story there is usually a narrative which is being told. There are able to this by having multiple clips being shot and edited together.
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