Controversy has played a big part in artists music videos resulting in success. This can be used in a music video to promote and expand their music to wider audiences, their widespread success can be due to either positive or negative promotion as long as it exposes the artist and creates a buzz. This is usually conveyed through music videos for the purpose of promotion. In the future however music videos might be less controversial as there isn't much that the public hasn't been exposed to and therefore artist would have a tougher time creating controversy among the audience.
We have chosen to analyse Kanye Wests - Power music video as this has been one of the most recent controversial music videos. Since in western pop culture there has been an increasing interest in conspiracies and the illuminati and the artist, Kanye, has used this to his advantage to gain greater publicity and spark controversy in his music as his video shows and hints at satanic symbols and symbols commonly used by the illuminati making people talk about and take an interest in his video and sparking up controversial themes and topics in modern pop culture.
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