Planning - Common Motifs In Music Videos

This short presentation shows and describes the motifs commonly used in music videos and what they mean and are. These are widely accepted as the basis for most videos however there not always used.

Common Motifs In Music Videos from TheSaintsA2

Planning - Video Analysis Presentation

Madonaa video analysis from TheSaintsA2

Planning - Music Video Techniques Research, PREZi

Planning - Controversy

Controversy has played a big part in artists music videos resulting in success. This can be used in a music video to promote and expand their music to wider audiences, their widespread success can be due to either positive or negative promotion as long as it exposes the artist and creates a buzz. This is usually conveyed through music videos for the purpose of promotion. In the future however music videos might be less controversial as there isn't much that the public hasn't been exposed to and therefore artist would have a tougher time creating controversy among the audience.




We have chosen to analyse Kanye Wests - Power music video as this has been one of the most recent controversial music videos. Since in western pop culture there has been an increasing interest in conspiracies and the illuminati and the artist, Kanye, has used this to his advantage to gain greater publicity and spark controversy in his music as his video shows and hints at satanic symbols and symbols commonly used by the illuminati making people talk about and take an interest in his video and sparking up controversial themes and topics in modern pop culture.

Planning - MTV - Music Video's First Published

1st August 1921 - was the date that MTV (Music Television) was broadcasted on cable TV in america, the first few images on MTV was the apollo 18 launch video to when they landed on the moon and had put a flag up of the MTV logo. However The first ever music video that was broadcasted on MTV was at 12:01 a.m and the first video was The Buggles: Video killed the Radio Star. There was a specific that was made for just the MTV launch.

After a couple of years MTV, was so overhyped and was one of the most watched TV channels on earth, MTV began so rich and powerful and began to combine a buy other well known channels such as, Nickelodeon, Comedy Central and to get attract more viewers MTV added more channels such as MTV Base, MTV 1-6 etc, the technique that MTV used was synergy (combine with other TV companies to become more powerful) which resulted to immediate success. 

Planning - Hip Hop

Some of the earlier hip hop videos were by a group named Run DMC. In 1990 it started to turn into rap. Videos started having a lot more swearing, and representing women as sexual objects. A lot of the lyrics were around the subject of drugs and violence. It was normally showing black americans talking about being proud growing up in the 'ghetto'. Having a contraversal images or videos has proven to be more profitable.

Snoop Dogg- Gin and Juice

This video is contraversal as its promoting drugs and drinking

Planning - Music Videos History1970's

The 1970' s it was very controversial as glam rock came out. glam rock promoted homosexuality and this created arguments and problems within the era. Bands that were on the top of the charts started to use glam rock styled videos which made their music even more popular. bands also used them to keep their fans happy and occupied while they were away on tour. as glam rock pushed the boundaries of sexuality they also started to use special effects which was new and exciting.



This video by david bowie is very controversial as he is dressed as a women and wearing makeup.

Planning - Music Video History 1960's

In the 1960's, the most controversial things that happened at that time was the Vietnam War and Peace Movement was going on during the time, as the there was a separation between people, as people where being forced to fight in the war, there where people that decide to disagree with fighting so the peace movement and hippies began to come into play, so the music industry exploited the controversy and began to make music video that where drug, war and peace influenced such as the beetles - eleanor rigby, which contained scenes that where related to drugs. Also promo videos where also introduced, which promoted albums in a short video cli.

Planning - Music Videos History 1950's

In the 1950, Scopitones where created, they were very similar to a jukebox.
The Scopitones was created in the early 1950's. This was the year where  sexual scenes that where being promoted, which coincides with the generation. Then weak Narratives began to develop.




















This year was also controversial because this was the year that women got the right to vote, which the music video exploited and created videos which where related to the women right.

Planning - Music Video History 1920's

In the 1920's the real early ages of the modern day music videos began. They were very basic by combining a silent movie or film clip with the soundtrack playing at the same time. These early forms of music videos were called Soundies.




 This is a 1920's soundie. The music is played over the top of a scene from a film.

Planning - Aspects Of Music Videos

Music videos are generally a visual interpretation of a song from the artist. Music videos are normally short round about 3-5 minutes long. 

If the song is longer then there are often compressed.
There are many reasons for this; firstly psychological and economical this means that....... It is also so that music video channels are able to play as many songs in the shortest amount of time possible, as the more songs they put up of different artist they will gain more money out of it. 

It also avoids tune outs. It has been proven that it takes 3-5 seconds for human beings to change the channel if they believe that it is boring.
Music has developed as television is essentially a free method of entertainment. You are also able to do many things while listening to music, there is no actual reason for us to have to pay attention to what is going on in the video.

As a group we believe that music videos that due to the length of the video being so short, we have no time to properly develop characters, instead what we are receiving is a persona. ( A persona is......)
When music videos tell a story there is usually a narrative which is being told. There are able to this by having multiple clips being shot and edited together.

Planning - Introduction PodCast

Planning - Description Of Brief

This year we have been contacted by a new upcoming artist, who has gave us a job to produce a variety of promotional products, the products that we have to make are;
a music video,
a cd,
a website
and document the entire project on a blog with focuses on planning, constructions and evaluation of the projects using a variety of media methods and softwares