Planning - Target Audience - Interviews

Planning - StoryBoard

This is the sketches that have been drawn to briefly portray what the music videos contains and some of the special affects that will be used, also there are scenes that will be shown in the music video.

This is going to be one of the scenes of which r-kelly receives a call from usher, it will be a close up shot first then. 

Then a close up of ushers name whilst he's calling, Extreme Close-up

This is scene is going to be produced in a split screen of which R-Kelly is being called from ushers phone this going to be portrayed in a extreme close-up shot.

this scene is going to be part of the music video, of where the girl gets introduced buh at first we only get a glimpse of her foot, other wise known as effect (Fragmentation) 

When Usher comes out of the car we are first going to get a glimpse of his foot other wise known as an effect (fragmentation) 

this is going to be a long shot, of the car that is pulling and parking. 

before the car is seen coming is going portrayed in a close up shot of the cars rims. 

the second car will be driving and then will pulling up behind the first one car, this will also be portrayed in a long shot 

this scene will finally set the scene and start another section of the music video. 

Planning - BrainStorm

As a group we got together and created 4 brain storms, of what we will be including in the music video, our main aims where to discover and understand what will be included in;

• Props
• Setting 
• Characters 
• Motifs 

Below are all the answer that we came up with. 

Planning - Music Video Proposal

Two artists are sitting down at a table in a high classed resturants, one looks at his phone, it is ringing and it shows the call is from his friend (the other artist). They converse about a girl that one artist has met and then the other talks about his own girl and they both exchange thier views on thier own girls. They come to the conclusion it is possibly the same girl they are talking about/seeing.
They then decide to meet up at a warehouse. We then see both of them get into their luxury cars and drive away at speed whilst singing the chorus, images of both artists having a good time with the girl are being shown. We are then shown different shots of the artist whilst they are driving showing their emotions.

Once arriving at the warehouse, both Usher and R.Kelly decide to call the girl they have both fallen for to come and meet up at the warehouse. Whilst the artist is on the phone, the screen splits into two showing the girl on the other end of the phone. After the phone call they continue to sing, the artist are then interrupted as the camera then swings round to a flashy car that is arriving. A beautiful girl dressed in red gets out the car, and the expressions of the artists you can see that they are not pleased, but then the camera shows the car that the girl came out of again, and shows the other door open with a another beautiful girl in black getting out of the car. The artist then seem shocked as they realise that the girl they have fallen for is a twin.....

In our video we will be creating controversy, the actual video of Usher's duet with R.Kelly 'same girl', is with black artists and one way controversy will be present is through one of our artists being white. Common motifs such as fragmentation shots of the body, intertextuality, impossible sequences, sexual objectification and commodification/materialism will be present in the music video as this will enhance our music video and make it to a high quality product. This will also show that we have wide knowledge of these motifs and the tools to incorporate various motifs in our videos enhancing the music video e.g. we can show commodification in the video by using props such as cars, jewellery etc.
 

Planning - Reflection On Research

Through our findings and research we have ascertained what we have to include and keep out of our music video. We have found that most of the fans of our artists, Usher and R.Kelly, consist of females therefore we will take into account what they prefer in music videos. We can include themes of love that appeal to girls in the narrative and dial down the sexual content of the video meaning there wouldn't be girls being sexually objectified etc, and this information has been confirmed by our interviewees of our main target age group 18-2. This can also benefit us giving us ideas on what we can include that is relevant and current to this age group such as university life or having a job, this is what most young people go through and therefore this will appeal to them

We can also include shots of certain websites in our music video that can promote and at the same time stick with the idea that these 18-24 year olds use Facebook regularly and as seen through our demographic research most of the artists fans use Facebook and like their music pages. This research will contribute to our final product as it will be the basis of our music video guiding us in what we have to include and cut out. Music metric has been our main source of research and it has provided crucial information that is essential to our music video succeeding., stats and number ranks where the artist is currently at all help and inform us in what needs to be done to make this a commercial success.

Planning - R.Kelly Fan Demographics - Age Distribution

Age Distribution

This blog post is on the demographics of age distribution. This screen shot on the age distribution on R.Kelly shows that 18-24 year olds listen to this artist more than any other age groups. From this as a music industry we are able to see that we will have to include 18-24 year olds in our video, as well as including things that will attract this age group such as showing university life, designer brands.

Planning - R.Kelly Fan Demographics - Gender Distribution

Gender Distribution

This blog post is on the gender distribution on the artist R.Kelly. From this screen shot it shows us that 60% of females listen/follow R.kelly which obviously tells us as a music industry that more females than males listen to R.Kelly. This proving to us that we have to include more things that will appeal to females, such as handsome men, expensive items; such as cars, clothing.

Planning - R.Kelly Fan Demographics - Music Metric Rank

This Demographic shows us how high R.Kelly is considered to be ranked. R.Kelly is currently ranked 256th as of today in the world. this is very good considering how many artist there are in the world and the range of genres there are out there. It also shows how much his rank has gone up from yesterday which is also usefull as it gives us confidence that our artist will be a big hit.

Planning - R.Kelly Fan Demographiocs - Social Media

 The fan demographics tells us that the fans use the internet and social networkintg sites  such as facebook, myspace to follow and listen their favourite artists. according to www.musicmetric.com people follow/interact with Rkellty the most on facebook 1.7m and the least on youtube 40.4k. From these demographics we understand to promote our artist more on facebook.

Planning - Usher Fan Demographics - Music Metric Rank

This demographic shows us how high in the ranks usher is. It shows us that he is the 45th most popular artist on the internet moving up to this spot from 47th yesterday. This shows that he is current, consistent and still popular and shows that his popularity is increasing due to his rise in ranks, and this helps his credibility making it easy for him to get signed as he is very successful and his rising popularity can produce contracts from different labels to sign him on and oppurtunities.

Planning - Ushers Fan Demogrpahics - Social Media

This fan demographic tells us that most of ushers fan's use social networking sites such as facebook, myspace, twitter and the most popular one being facebook. Facebook has the highest amount of likes of usher and his music with 33.2 million whereas twitter being the second most popular has only 5.2 million. These demographics can help us target and locate where most of his fans are and therefore we can promote him and his music video on facebook to cater to a bigger fan population.

Planning - Usher Fan Demographics - Gender Distribution

Gender Distribution of Ushers Products

Genders distribution shows the results between male and female. by the results we can see that a very large amount of females are mainly more attracted to ushers products, so by this we can understand that our videos needs to include more aspect which attract more females, such as handsome guys, flash cars, money etc 

Planning - Usher Fan Demographics - Age Distribution

Age Distrbituion  - Usher's Demographics 

Age distribution of ushers products (music videos, singles, albums etc), by this we can see that the main age that follows usher is 18-24 year olds. Which indicates that the music video the we have selected, will have to include aspects of the 18-24 years old lifestyle e.g. like university life, young adults transforming into mature adults etc. 

Planning - Advertising The Survey - Facebook

In order to get a better understanding of our target audience i have decide to upload the survey on everyone's facebook page within the group, in order to make the survey easier to access. As we have asked them a variety of questions about music genres, artist, music video etc

Here is an example of it being posted on Daniels Facebook page

Planning - Survey Monkey Summary

This screenshot shows the survey monkey we have created. It consists of questions ranging from multiple choice questions to comments/ essay questions where the person taking the survey can express their feelings and opinions on the matter in detail. These questions focused on the type of
 music people listen to and how often and also included questions to do with music videos and what they prefer in these videos.

Planning - Survey Monkey Questionnaire

This is a survey monkey questionnaire asking various questions about music and music videos. Click here to take survey