Through our findings and research we have ascertained what we have to include and keep out of our music video. We have found that most of the fans of our artists, Usher and R.Kelly, consist of females therefore we will take into account what they prefer in music videos. We can include themes of love that appeal to girls in the narrative and dial down the sexual content of the video meaning there wouldn't be girls being sexually objectified etc, and this information has been confirmed by our interviewees of our main target age group 18-2. This can also benefit us giving us ideas on what we can include that is relevant and current to this age group such as university life or having a job, this is what most young people go through and therefore this will appeal to them
We can also include shots of certain websites in our music video that can promote and at the same time stick with the idea that these 18-24 year olds use Facebook regularly and as seen through our demographic research most of the artists fans use Facebook and like their music pages. This research will contribute to our final product as it will be the basis of our music video guiding us in what we have to include and cut out. Music metric has been our main source of research and it has provided crucial information that is essential to our music video succeeding., stats and number ranks where the artist is currently at all help and inform us in what needs to be done to make this a commercial success.
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